don's blog - New Sri Lanka

Monday, September 03, 2007

Aurvedic treatment for MICE tourism



Aurvedic treatment for MICE tourism

Srilankan Airlines to offer special packages

SriLankan Airlines will fly in delegates from around the world for the country’s first ever Ayurveda conference to be held in September this year.
Showcasing the country’s ancient healing traditions, the event to be held from September 7-9, will be one of the largest indigenous medical exhibitions and symposiums in Colombo.
The Ayurveda conference is one of many events being promoted under SriLankan Airlines MICE plan. SriLankan Airlines is to actively promote travel for Meetings, Incentives, Conferences and Exhibitions or MICE travel across its network this year.
The airline’s MICE division will focus mainly on Sri Lanka, the Far East and Middle East for MICE tourism, working closely with SriLankan Holidays, the airline’s leisure arm, to offer attractive packages.
"We will be aggressively promoting MICE tourism, moving away from our traditional role of promoter to actively canvassing traffic across our network," Amith Sumanapala, General Manager of SriLankan Airlines MICE division said
Delegates for the Ayurveda conference will be offered attractive airfares, while SriLankan Holidays will also promote special packages for an extended stay in Sri Lanka.
Top speakers from Sri Lanka and the region are expected to participate as well as Ayurvedic medical institutions, product manufacturers, hoteliers, investment promotion agencies among others.
"The purpose of the conference is to make Sri Lanka a hub for Ayurveda - medical services, wellness tourism, spas, herbal products, food, even research and development," Asoka Hettigoda, Managing Director of Ayurveda giant Sidhalepa, said.
Literally meaning ‘Science of Life’, Ayurveda is a 4000 year old natural medicinal system that tries to balance a person’s mental, physical and spiritual wellbeing.
Widespread in Sri Lanka and in other Eastern countries, Ayurveda is gaining in popularity among European, Japanese and even Middle Eastern clientele.
In Sri Lanka, there have been many spin-offs from the Ayurveda industry: spa holidays, meditation, herbal products, food and spices to medical treatment.
Sri Lanka is also home to 200 plant ingredients for Ayurvedic medicines that are found nowhere else in the world. Tourists here on a wellness holiday also tend to stay longer and spend more.
Sri Lanka has 150 registered companies making Ayurveda products, 25 hospitals, 16,000 Ayurvedic doctors and 25 to 30 Ayurvedic resorts.

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